Whose Reality Essay Example for Free

Whose Reality Essay A child’s world is shaped by their parent’s reality.Jordan Djuric The birth of Prince George into the Royal family has created question on how a family who have rarely any privacy, could raise a child as normal as possible. The family could not even name George without approval from many others. But it brings up the question of, what is a â€Å"normal† upbringing anyway? If a normal upbringing is one which consists of two average paid parents, who live in a middle class suburban home, where they have two children who compete in several sports and go to an average school and grandparents who live close enough to see on a regular basis†¦ I’d say my childhood was not â€Å"normal† either. Although parents are an overwhelming influence in dictating the moulding of our reality, as we progress through childhood our friends and role models also guide us. Before the age of five children don’t really have a choice in the actions that they do. They are their parent’s puppets, although this is usually to guide and nurture this can also have negative repercussions for the child. Then as a child goes to school and starts to choose their own friends they then have peer pressure, which not only will they face when they are five but all the way through their life. Our first role model is the ones who we grow up with; our parents. The reason we learn to walk and to talk is because our first actions are to copy our role models and as we grow up this is our parents. But it’s not just these acts that we attain from our parent’s; we also gain our morals, our interests, who we support in sport and so on. A parent’s job is to love, nurture and teach their child until they learn independence, and what they teach is more than what is on the surface. The way we act depends on our parents, our mannerisms and even our facial expressions. In Spies, Stephen often makes it clear that Keith demonstrates his father’s attributes. Not just in looks â€Å"He smiled his father’s smile† but also in morals. Stephen, like his parents displays loyalty, human kindness and sympathy. The attributes that Stephen shows are a reflection of the nurture that he received while growing up. We learn from our parents, but children would also attain any negative attributes from their parents as well. It cannot be denied that a child’s friends have a big impact on the forming of independence. Although from birth till the age of 5 a child’s decision is their parents, as soon as a child begins school they start to be influenced by external sources. All through school and later peer pressure is there. Our friends can have an influence in the way that we think, the way we talk, our interests and hobbies. In Spies, Stephen is not the dominant figure in Keith and his relationship. â€Å"He was the leader and I was the led† so therefore Keith’s word was the law. Keith made the decisions in that relationship but Stephen had a clear idea in his mind of what he enjoyed and appreciated in life. Stephen acted to impress Keith; he uses the analogy when he finds the sock that it is he’s hunt that he will present to Keith for recognition. Keith shapes Stephen’s world for him, he persuades the way that Stephen perceives the word around him, for example saying that Mr Gort is a murderer. His friend dictates the way that Stephen sees the world. It is crucial for parents to set a good example for their children to mimic. If parents set bad examples then just as always their children will take them on board. In Death of a Salesman Willy’s acts; trying to shape Biff and Happy actually has negative consequences. There is no doubt that Willy is a good father and loves Biff and Happy but he has a very select idea in his minds of how his sons are and doesn’t take in their opinions. Biff can’t keep a job and becomes a kleptomaniac because his father made this impression on him when he was young. Happy continually seeks the approval from his idol; Willy. Willy’s distorted view of reality tries to shape Biff and Happy into something they don’t want to be. This has a detrimental effect on the outcome of Biff and Happy’s lives. Although Biff seems to have overcome his father’s pressures on his career choices, it is clear that Happy will never be able to become successful because of his father. If parents are too controlling this could lead to outlandish behaviour from the child. In â€Å"your shoes† by Michele Roberts it describes how a desperate and controlled adolescent had to escape the overwhelming force of her mum trying to guide her in the direction the mother wanted. In Spies, Keith copies his father more than just facial expressions. As he takes the â€Å"bayonet† to Stephen’s neck Stephen says â€Å"he’s seen this type of punishment before.† Keith has absorbed this abusive, dominant side from his father. Parents have the majority of the say as a child grows but friends have a big part as well. There is no doubt that parents do shape the reality of their children. It isn’t always for the best but they will absorb both the bad and the good sides of any action they see. It’s not just parents that these influences come from though; it is also the peers that children grow up around. View as multi-pages

Melodrama And Film Noir In Mildred Pierce

Melodrama And Film Noir In Mildred Pierce Film noir first appeared when The Depression ended with society feeling the lack of material objects, in response to the end of the Second World War. The American Dream was coming under threat due to women being forced back into their domestic roles. It uses textual structures and style to show the nightmare that is the American Dream. Mildred Pierce (Michael Curitz, 1948) attempts to modernise a post-war economy by showing how important gender roles are in supporting a balanced family to the audience of the film. Mildred Pierce sheds light on the historical need to reconstruct an economy based on a division of labour by which men command the means of production and women remain within the family, in other words the need to reconstruct a failing patriarchal structure (Cook, 2005, p. 69). The film also touches on a fear of women by men returning from the war. Women were more independent and less feminine that before the war. The films themselves seem to indicate just how threatened and unsure hegemonic patriarchy was during the post-war years (Benshoff, 2007, p. 264).This film deals with the deterioration of a family in post-war America. While birth rates did soar after the war, so did divorce ratesà ¢Ã¢â€š ¬Ã‚ ¦men and women had very different experiences of the war, and the two often did not easily mesh (Benshoff, 2007, p. 262). Warner Brothers released the film in 1945, a year many American soldiers returned from World War II. It left millions dead, but the calamitous event also boosted womens place in society. During the WWII period, women became the main providers for their families while American men were at war, a situation that lead to increased independence for American women. Popular slogans and icons of the time, like Rosie the Riveter, encourage women to work and take charge of their lives. However, when men returned and re-entered the workforce, society expected women to step aside and rejoin the cult of domesticity. This background knowledge adds many layers of meaning to the movie and is vital to understanding the message of the movie. The protagonist of the film Mildred Pierce does everything in her power to help her children. Mildred is determined that her children will have greater opportunities in life than she and Bert have had (Lloyd Johnson, 2003, p. 14). Mildred dreams that one day her daughters will be prima donnas and concert pianists, and pursues these fantasies to the best of her abilities. Mildred attempts to shoulder fatherly responsibilities, which makes her the worst kind of mother possible. The matriarchal coup ends in disaster, and reveals the filmmakers message: a womans place is in the household, and she cannot hope to thrive in a mans world. Mildred replaces men with women she chooses her female daughters over her male husband, which reinforces the idea of a matriarchy. Only Veda and Kay, who are female, can inherit from Mildred. The marriage dissolves on account of the Mildreds unbalanced, smothering, obsessive, insistent maternal love for her female children. Mildreds first flashback within the film has two distinct points of view: Mildred, the woman, and the detective, the man. The basic split is created in the film between melodrama and film noir, between Womans Picture and Mans Film, a split which indicates the presence of two voices, female and male (Cook, 2005, p. 72). Mildreds flashbacks are evenly lit, but cannot be trusted. The viewers process of picking up cues, developing expectations, and constructing an ongoing story out of the plot will be partially shaped by what the narrator tells or doesnt tell (Bordwell Thompson, 2008, p. 92). The detectives perspective explains the truth of the narrative, but is presented in shadows and low-key lighting. Mildreds discourse is the discourse of melodrama, her story is the stuff of which the Womans Picture was made in pre-war and war years when woman were seen to have an active part to play in society and the problems of passion, desire, and emotional excess (Cook, 2005, p. 71). The melodr amatic tone to Mildreds narration helps to pull the woman in the theatre into the storyline. Elizabeth Cowie suggests that the voiceover narration in Mildred Pierce is associated with melodramas because it markedly lacks a hard-boiled style (Cowie, 1993, p. 138). It isnt quite as simple as this however. Mildreds melodramatic narrative is put into doubt due to the film signalling her out as a possible suspect who manipulates people to get her way. On the other hand though her melodramatic story has a film noir style thats impossible to avoid and noirs dystopian feeling dominates this melodramatic narrative. Cook sees this as the point at which Mildred Pierce becomes a Mans Film because the womans discourse of melodrama has been taken away and replaced with noir (Cook, 2005, p. 71). One of the key messages in the film presents the idea for women to stand behind their men and to go back into the kitchen and cook pies. The detectives discourse is a representation of the mans role to find the truth through hard evidence. The detective is simply concerned with establishing the Truth, with resolving the enigma, while Mildreds story contains complexity and ambiguity, showing a concern for feelings rather than facts. (Cook, 2005, p. 71). Mildreds legs are fetish sized in order to control her sexuality. One part of a fragmented body destroys the Renaissance space, the illusion of depth demanded by the narrative, it gives flatness (Mulvey, 1975, p. 26). By the man taking a small part of the woman and focusing in on it, the woman, as a whole, is no longer a threat to the man. This entire scene sexualizes Mildred. Men in post-war America were threatened by the womans sexual prowess and often tried to repress it. The film gives an example of the brutal and enforced repressi on of female sexuality, and the institutionalization of a social place for both men (as fathers and husbands) and women (as mothers and wives) which rests uneasily on this repression (Cook, 2005, p. 69). Mildreds sexuality is repressed by the realization later in the film that it is Monte who is using Mildred and not the other way around. The filmmakers provide this devastation through three negative constructions of women in the film. Veda emerges from her childhood as a femme fatal, a sure sign that something went terribly wrong in her upbringing. The filmmakers imply that if Bert had been around he would have put her in her place. Bert says that he is so fed up with the way [Veda] high hats him that he would eventually cut loose and slap her right in the face. His attitude towards Veda contrasts sharply with Mildreds attitude, but in the end, Mildred hits their daughter first. Although he admits that he does not have the maternal connection that Mildred has with her daughters, he knows that her method of raising the kids isnt right. These lines are also important because they show that Bert, the patriarch, knows more about being a mother than the Mildred. She is too busy making pies to provide for her children to see what has gone wrong. Interest in business already makes her blind to domestic problems. While the role reversal between Mildred and Bert does not become apparent until the end, a hint of Berts predi ction about Veda shows up in the scenes following his departure. Veda, the next matriarch in the line of inheritance, already tries to control her mother after Wallys visit by trying to trade Mildreds dignity for a new house. Mildreds character is paralleled by Vedas character. The film asks us, through the device of metaphorical substitution , to confuse the wicked Veda with the honest Mildred, thus establishing Mildreds innate guilt, even though she is not guilty of the actual murder (Cook, 2005, p. 71). Through their intimate happenings with the same man at the same location, Mildred later discovers Veda and Monty kissing at the beach house, it is clear that cinema setting can come to the forefront; it need not be only a container for human events but can dynamically enter the narrative action (Bordwell Thompson, 2008, p. 115). Although Mildred did not kill Monte, she is guilty of an even bigger crime in post-war America: pursuing a career and becoming the head of a family. Mild reds take-over of the place of the father has brought about the collapse of all social and moral order in her world (Cook, 2005, p. 75). Mildred works her way up the socio-economic ladder. She possesses the traits of the ideal all-American man: hard work, self-reliance, and perseverance. Her labours pay off in the Horatio Alger tradition and she reaps a handsome profit from her chain of restaurants. There are two messages in this sequence of events that contradict the ominous predictions of the kitchen scene first; her success demonstrates that if women leave their husbands, they are not condemned to lives of poverty and misery. Second, her successes with the restaurants show that women are also capable of being entrepreneurs in the business world. Ida also enters Mildreds world, and becomes another affirmative theme in the film. As the two bond they create a relationship that is an equitable partnership, devoid of the power structure present in Mildreds relationships with men. These positive elements build audience empathy for Mildred. They celebrate along with Mildred when her restaurant does well and cheer when she opens the new branches of her dinner. The audience becomes Mildred through this empathy and lives through her vicariously. But these positive themes are later used to manipulate the female audiences emotive response. The heroine, who momentarily enjoys business success, is destined to fail as a career woman as well as a mother. Mildred Pierce was, after all, designed as a lesson to the women of the post-war period in both its theme and its narrative. The empathy created from Mildreds success resounds as strongly during her fall from happiness. By manipulating the emotive response in this way, the film reaffirms patriarchal cultural values. The first of the negative themes begins Kays death. It warns of what happens when the nuclear family falls apart: while Mildred frolics at the beach with a new lover, her daughter is dying of pneumonia. Sylvia Harvey has argued that film noir contains a critique of the nuclear family so devastating that no narrative can resolve it (Harvey, pp. 22-34). The film constructs this scene as what happens with the decay of the nuclear family unit. While Mildred is off having an affair with Monte, her daughter is dying. The film teaches its audience how to avoid such a failed family ideal. The first sign of deterioration comes when Mildreds one night of illicit passion with Monte is followed by Kays death (Cook, 2005, p. 74). This film establishes ideal gender roles for the redevelopment of society while defining the fear of women present in post-war America. This ultimately sends the message of the importance of the family unit: a woman must stay true to her family as a whole even if it mean s living an unhappy life. The film implies that an ideal mother would have been on call, always ready to care for her children. Of course Kay dies; she is a sacrificial lamb for Mildreds excesses. Her death also makes it possible for Mildred to concentrate on Veda and Monte, two key figures in Mildreds destruction. The second negative theme deals with Mildreds maternal failure. As Mildred becomes more heavily invested in her business, Veda drifts further and further away from her, and buys into Montes materialistic values. Veda ultimately becomes the femme fatale of the movie, and serves as an example of why women cannot be successful businesswomen and mothers at the same time. Juggling two things at once does not work for Mildred because she can only focus on one thing at a time. Her obsession with making money forces her not to notice the unsavoury developments in her daughter Veda, which Bert forecasts earlier in the kitchen: The trouble is, youre trying to buy love from those kids and it wont work. One of the most powerful images in the movies occurs simultaneously as the couple steps into the dawns sunrise. Two cleaning women kneel scrub the floor as Bert and Mildred leave. A silhouette shot ensures that they scrub in anonymity and no discerning features of their faces can be seen. These two lowly scrub women are symbols of the two ambitious women of the film: Mildred and Ida. They wash floor as if trying to be cleansed of their sin: the sin of gaining a foothold in society. Truly repentant, they can no longer stand on their feet but only kneel down. Ultimately, this sends the message that female economic power must not be powerful at all only humble and faceless. In post-war America woman were unceremoniously fired from their jobs in order to create employment opportunities for returning men (Benshoff, 2007, p. 262). Society demanded that woman be in the home and that men be at the workplace. Mildreds involvement with a man that doesnt fit this mould consequently ends in her downfall and the deterioration of her family. The message presented in the film clearly outlines gender roles and what is expected of each sex in order to restore patriarchal order to America at this time. In 1947, America was recovering from an economic crisis, altered gender roles, a deteriorated male population, and high divorce rates. Leave it to Hollywood to instruct Americans on how to set everything straight again. Not only does this film present a number of messages detailing the womans place in the home and the mans place at work, but it also reflects a fear that woman had gained too much control, become too masculine, and would no longer be a link in healthy family units. The melodramatic ending that Mildred Pierce presents shows that the womens threat to the patriarchy of men cannot simply be resolved by love (Gledhill, 1987, p. 24). It uses extreme representations of women trying to step out of their domestic roles and reassures the women watching the film that although they might be discontented with being forced back into the home after the Second World War, their lives are considerably better than what is being shown on screen.

Pestle Analysis Of The Beer Industry Economics Essay

Pestle Analysis Of The Beer Industry Economics Essay This report examines two organizations operating in the same industry, and their responses to the environment during the period 2007 to 2009. Heineken N.V (Heineken or the company) operates internationally through a global network of distributors and breweries. The company is one of the leading brewers that owns and manages a portfolio of more than 200 varieties of international premiums, regional, local and specialty beers. It owns or joint ventures 125 breweries and distributors in over 70 countries in five geographic segments: Europe, the Americas, Africa, the Middle East and Asia Pacific. It is headquartered in Amsterdam, the Netherlands and employs about 55,301 people. SABMiller is similarly engaged in the production and distribution of beer, malts and carbonated soft drinks. Its brands include international premium beers and the company primarily operates in the Americas, South Africa and Europe. It is headquartered in London, the United Kingdom (UK) and employs about 68,635 people. The companys markets its products in both the developed economies in Europe and North America to emerging markets such as China and India. SABMiller is also one of the largest bottlers of Coca-Cola products in the world. SABMillers operations segmented across beer manufacturing and soft drinks business and also has brewing interests or distribution agreements across six continents. This report critically analyzes Heinekens financial performance compared with one of its many competitors, SABMiller and examines the market conditions and economic statistics during the period 2007 to 2009. 2. ECONOMIC OVERVIEW In the report entitled Emerging or Developed Markets which will lead global economic recovery? by SABMiller Globalization Debates, it was concluded that Western developed economies will be the hardest hit by the current economic slump. The report confirmed that major nations and regions would emerge from this slump by the first or second half of 2010. The Middle East was expected to be the first to recover, followed by China and India. Canada is the highest place of the developed nations, in fourth. The United Kingdom (UK) and Italy were expected to be last to emerge into recovery. Heineken N.V. Heineken N.V. in its first trading update in 2009 made the following statement, The global economic downturn, bad weather and smoking bans caused global beer sales volumes to drop 6.3 percent in the first three months of 2009. However, better selling prices largely compensated for lost volumes, yielding a revenue decline of only one percent. In the first quarter of 2009, revenue increased 24 percent compared with the first quarter of 2008 owing to first-time consolidations and better pricing. This was partly offset by the financial impact of lower volume and unfavourable exchange rate fluctuations. Organically, revenue decreased one percent. Beer sales volumes declined across West European markets, while in Africa and the Middle East volumes grew. Organic volume was adversely impacted by a combination of factors, including the global economic downturn, unfavourable weather, the continued effect of smoking bans, distributor destocking, excise duty increases and selling price increases, Heineken said. Given this scenario, the company focused in 2009 on initiatives to reduce debt and costs, and improve the performance of newly acquired companies. In February 2009, Heineken announced a 74 percent drop in 2008 net profit but said it remained optimistic, as beer consumption was relatively resilient in hard economic times. The exceptional economic circumstances required Heineken to reduce the value of goodwill in Russia, their investment in India and the pub portfolios in the United Kingdom (UK). In Malaysia, consumer confidence reached an all-time low and with that Malaysians became the worlds third greatest savers, with more than half choosing to cope with rising costs by cutting down on their spending. Heineken in recognizing its challenges recommitted to utilizing its global marketing excellence to build its key brands across all markets and to maintaining, or where possible improving, its price positioning. SABMiller SABMiller, its competitor also reported, in a trading update, a dip in global beer volumes for  its fourth quarter of 2009, reflecting the impact of the economic downturn in its markets across Eastern Europe, Latin America and Asia. Compared to a similar basis, beer sales by volume  were flat for the 12 months to the end of March 2009 and fell by 1% in the final quarter of the year. Beer volumes on a non-comparable basis rose by 2% for the year of 2009. Beer sales suffered in the fourth quarter of 2009 due to the effects of the global economic downturn on consumer spending, the UK-listed brewer said. It added, however, that full-year sales revenue rose by high single digits, due to beer price rises, and that trading for the year of 2009 was in-line with the companys expectations. In 2009, Eastern Europe proved particularly difficult for SABMiller. Like-for-like beer volume sales in Russia fell by 7%, due to wholesalers running down their stocks amid weakening consumer confidence, although volumes were flat in the fourth quarter. SABs volumes also fell by 4% in Czech Republic for the year. Volumes rose by 18% in Romania, but slowed significantly in the second half, the brewer said. In other markets, China reported a 4% rise in beer volume sales for the year, despite a weakening economy and the earthquake in 2008 in Sichuan province, one of SABs strongholds in the country. China saw double-digit growth in the fourth quarter. SABMillers ability to contribute its business profitability was largely due to the impact of its business in Latin America and in the United States where it performed reasonably well. 3. THE BEER INDUSTRY 1The saturation of traditionally thriving beer markets such as North America and Europe has driven the consolidation of the industry. Major brewers have sought growth through strategic mergers and acquisitions, which has reorganized the industry and strengthened the market positions of the industrys largest brewers. Expansion into key emerging markets has become a strategic priority for leading firms, who are now competing for market share in several important regions of the world (Hutter, pg. 1). China In 2003 China eclipsed the US as the worlds largest beer market. Although China has low unemployment levels and growing urban centres, it is seen as the worlds next big consumer market. The local beer industry is firmly established and contains approximately 300 brewers (Slocum, et al. p. 35), à ¢Ã¢â€š ¬Ã‚ ¨primarily supplying the urban coastal areas. Many multinational firms have invested heavily in the Chinese beer market and although there is a threat of overà ¢Ã¢â€š ¬Ã‚ saturation, relatively low perà ¢Ã¢â€š ¬Ã‚ Ãƒ ¢Ã¢â€š ¬Ã‚ ¨capita consumption levels indicate that this market has room to grow. India 1India is one of the worlds fastest growing consumer markets. A rapidly growing population, an emerging middle class with rising perà ¢Ã¢â€š ¬Ã‚ capita incomes and blossoming urban centers make India a powerful emerging market. India has an established local beer industry and although perà ¢Ã¢â€š ¬Ã‚ capita consumption is low, as the country becomes more westernized younger generations have the potential to be highà ¢Ã¢â€š ¬Ã‚ volume consumers. However, regionalism, political unrest and the potential for growing pains temper this markets attraction. South Africa South Africa is one of the fastest growing beer markets in the world. This region has an active domestic brewing industry and a population of high perà ¢Ã¢â€š ¬Ã‚ capita beer consumers. Favorable agricultural conditions exist for harvesting beer ingredients and consumer tastes are shifting from sorghumà ¢Ã¢â€š ¬Ã‚ based beer toward Westernà ¢Ã¢â€š ¬Ã‚ style products creating growth opportunities for light beer and specialty brewers. However, SABMiller, one of the largest brewers in the world has roots in South Africa and has a strong market position there. Opportunity still exists in this market for brewers keen on pursuing a market thirsty for western imports. South Africas beer market provides an attractive investment opportunity for a multinational firm looking to capitalize on this regions high perà ¢Ã¢â€š ¬Ã‚ capita consumption and changing, westernized, tastes. Russia Latin America 1The early 2000s saw booming beer consumption rates in Russia, which spurred a flurry of foreign investment, but a subsequent slowdown and strict government regulations have driven this markets costs up. Russias longà ¢Ã¢â€š ¬Ã‚ standing preferences for spirits have waned and beer is now more ingrained in the culture, but brewers must now find opportunity in the higherà ¢Ã¢â€š ¬Ã‚ Ãƒ ¢Ã¢â€š ¬Ã‚ ¨margin specialty markets. Latin America is an active beer market with high growth potential, largely driven by growth in key demographics, a favorable farming climate, Brazils developing economy and Mexicos high levels of beer consumption. Supporting Data Figure 1.1 shows that China surpassed the US as the worlds larges beer market in 2003. However, as Figure 1.2 demonstrates, the country has relatively low perà ¢Ã¢â€š ¬Ã‚ capita consumption rates suggesting that Chinas growth has been driven by its massive population. Whether this unique dynamic limits growth or represents significant room for growth will be a key factor in Chinas future strength as a beer market. Figure 1.3 demonstrates recent general population growth trends for the key growth demographic of 15à ¢Ã¢â€š ¬Ã‚ 34 yearà ¢Ã¢â€š ¬Ã‚ olds. Asia and Latin America have shown significant growth while the US and Western Europe haveà ¢Ã¢â€š ¬Ã‚ ¨ demonstrated flat or negative growth rates. This is further evidence that the key growth opportunities in theà ¢Ã¢â€š ¬Ã‚ ¨ brewing industry are primarily in emerging markets, rather than traditional established markets. 3.1 PESTLE ANALYSIS ON THE INDUSTRY PESTLE is the Political, Economic, Sociological, Technological, Legal, and Environmental factors that describes the macro-environmental factors used in the environmental scanning component of strategic management. The following factors demonstrates: Political (includes Legal) The beer brewing industry is one that faces a large amount of government regulation. A cause for the large amount of regulation is due to the fact that in some areas brewers can be regulated by the federal government, state governments, and localities. The federal government has seven different areas of regulation relating to the beer industry. The area relating to breweries and beer production is the one that affects the beer brewing industry. The government agency that is responsible for regulating this industry is the Bureau of Alcohol, Tobacco, and Firearms. The bureau has issued regulations regarding brewing of beer that include restrictions on the location, use, construction, and equipment of breweries, as well as laws pertaining to the qualification of breweries and their issuance of bonds and consents of surety. Beer breweries also face brewing process regulations include mandatory approval of the formula and process for domestic flavored beers, such as lambics, and requirements for the measurement of beer. In addition, federal law imposes a special occupational tax (SOT) on all brewers. Breweries also face state regulations that vary according to each individual state in which they are located. The government regulations that breweries face help to prevent barriers to entry for potential firms considering entry into this industry. This is a benefit to the firms currently in the industry as it promotes an environment that is conducive to sustainable profits. Economic The Scope of competitive rivalry is one the best ways to identify the economic characteristics of any industry; with the beer industry the scope entails the global geographic area over which most of the leading brewing leaders compete. Penetration in the foreign market arena is becoming a key success indicator for most of the competitors in the beer industry. The market size of the beer industry is incredible. As you can see, this is a very large industry, which provides many jobs, and the market consists of many competitors, some being very large and some operating on a very small scale. The competitive rivalry is broken up into three segments, National, Regional, and Microbrewers. National competitors have wide market coverage and generally a large company. Regional competitors are smaller than National in the fact that they only distribute in certain regions. Microbrewers are the smallest of the three because their size and capacity limit them to only distribute to small geographic areas. The market growth rate of the beer industry is perplexing. Economies of scale are defined by Porter as the declines in unit costs of a product as the absolute volume per period increase (Porter 7). Therefore the greater quantity of a product that is produced the lower the cost of each will be to the producer. This creates an advantage for a high volume producer like those seen in the brewing industry. Economies of scale in the brewing industry also exist in areas other than in production and these include purchasing, distribution, and advertising. For example, national brewers achieve economies of scale in advertising through bulk media purchases and umbrella brand marketing. Local-craft brewers spend more than twice that spent by large brewers on marketing and advertising per barrel. Social Cultural Issues Throughout history there has consistently been opposition to the sale and use of alcohol. This opposition to the use of alcohol traditionally stemmed from a moral or religious opposition to the consumption of alcohol. Today however, increasingly it isnt a moral or religious reason that prompts this opposition; its the negative medical effects that abuse of alcohol has been shown to have on the human body. Society is also feeling the effects of alcohol abuse; it is because of this that Sin Taxes have been levied on alcohol, as an attempt for government to find a ways and means to profit from the sale and consumption of alcohol. Technological New harvesting and production technologies must be identified to increase process efficiency and ensure continued growth. Environmental The beverage industry is extremely competitive, with private labels greatly influencing the environment. In developing markets, the consumption of beer has fluctuated due to changing beverage preferences and relatively slow population growth among key demographics. Brewers must seek growth in developing countries such as India, China, South Africa and others, where global middle class is rapidly emerging. Therefore, players in the beer industry should look for ways to reinvent themselves in attracting the younger generations by responding to varying tastes and a wide range of products. à ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨ 4. FINANCIAL ANALYSIS The years selected for review were 2007, 2008 and 2009. The outlook of these three years provides a perspective on general developments in the international beer industry, their effects on Heineken and SABMillers position, its profit forecast and its capital investment. It examines some key financial ratios, analyzing its profitability and liquidity making a comparison between Heineken and its competitor, SABMiller. The factors, which were used by the company, are contained in the report to shareholders by the Chairman and the Chief executive Officer and it is this report that provides the basis for our review. The analysis of operating ratios is seen in Appendix I and II. 4.1 The Chairman Chief Executive Officer Overview for 2007 2009 4.1.1 Heineken N.V. 2007 According to the review, 2007 was an outstanding year because of the following: The company achieved cost reductions New profit grew by 22.6% Beer volumes increased by 6.5% Premium segment increased by 10% Strategic acquisition Building leadership and; There was focus on selective opportunities For 2007, Heineken continued to benefit from their ability to extract value from their mature markets. In May of 2007, Heineken renewed the sales and marketing agreement in the USA for a further ten years which would significantly impact the growth segment in the US markets and secondly, they regained control of the Amstel brand in South Africa and decided to construct a brewery there. Performance for their Central and Eastern European (CEE), African and Asian markets were considered outstanding given the state of the market and showed signs of growth in profit and volumes. Consolidated volumes grew by 9 percent and earnings before interest and tax (EBIT) (beia) rose by 22 percent. With an 18 percent volume growth and 41 percent EBIT increase, Africa and Middle East region was again consistent in rowing both its consolidated volumes and EBIT (beia) and their Asia Pacific region continued its positive growth in volumes, revenue and profitability. Heinekens strategy continued to focus on ensuring that environmental and social sustainability remained high on their agenda. They strengthened their existing commitment to responsible consumption activities in partnership with their employees, the industry and third parties in order to play an active role in addressing alcohol misuse. They continued to maintain their focus on meeting the environmental and safety targets that they have set for themselves an invested in their people and business resources. 2008 2008 was considered a unique year, there was large-scale industry consolidation, a global slowdown in category growth, significant increase in input cost and cost pressures and above all, an unprecedented economic crisis. Heineken managed to maintain in this environment a strong organic growth in net profit of 11 percent, revenue growth of more than 27 percent and 16 percent increase in group volume. However, goodwill in Russia had to be reduced due to the economic circumstances as well as their investments in India and the pub portfolios in the United Kingdom. Heineken entered 11 new markets and completed the largest acquisition in their history in 2008. They attained leading positions in 59 of their 66 markets, none of which accounts EBIT (beia) for more than 10 percent. The economic downturn impacted significantly on the performance in UK and a combination of other factors such as smoking bans, excise duty increased and adverse exchange rates. In this regard, Heineken reduced costs significantly, restructured parts of their business and improved pricing in order to increased the efficiency and profitability of the UK business. Heineken continued to focus on increasing their value share in all markets by increasing the efficiency and effectiveness of their marketing investments. They also focused on reducing their debt levels and introduced a company wide program aimed at restoring their cash conversion rates to more than 100 percent by 2011. 2009 In 2009, the company focused on a creating a more globally competitive business as a number of beers showed a reduction in sales in 2008 because of the economic slowdown. Transformation occurred and focus moved to growing their brands and value share in critical markets, leveraging their leadership position and developing specific action plans to grow and strengthen their business and the category. Heineken also looked at ways to accelerate their investment in consumer focused innovation. 4.1.2 Results of 2007 2009 ACTIONS In summary, an overview of the period 2007 to 2009, will indicate that Heineken was one in which the company found its market place affected by a number of very challenging events and it responded through various interventions. At the end of the period the company was transformed and able to survive. The operating profit margin declined over the years, 2007 to 2009. Although there was a decline in operating profit, Heineken is still effective in controlling its cost and expenses associated with its business operations. After reviewing its financial statements net profit continues to grow well ahead of their forecast as beer volumes continue to grow. From 2007 to 2009, cash flow from operating activities continue to improve mainly due to: Cash flow from operations before changes in working capital and provisions increased Decrease in working capital; resulting in a positive contribution to cash flow Decrease in cash flow used in operational investing activities as a result of reduced CAPEX. Heinekens net profit has grown over the years with an increase of 11 percent between 2007 and 2008 and a further increase of 18 percent from 2008 to 2009. Despite the economic downturn, Heineken experienced the highest number and value of new acquisitions ever, however, the economic situation impacted the value of certain assets and investments, it affected foreign translation reserve, hedging reserve in equity and also impacted other net financing expenses significantly. Revenues increased over the years showing a 27.3 percent between 2007 and 2008 and a 2.7 percent between 2008 and 2009. However there was a fall in beer volumes in 2009 due to the economic environment and excise duty increases. This is reflected in the decrease in the operating profit margin. The return on equity ratio had a significant decline between 2007 and 2008. This impact came about as a result of the investments made in that year when Heineken entered 11 new markets and completed their largest acquisition in history when they acquired the Scottish and Newcastle businesses in the UK, Portugal, Finland, Belgium, Ireland, India and the USA. In addition, they acquired breweries across Europe and Africa and they began construction of a brewery in South Africa. These investments would also have impacted on the returns received in that year. Heineken continued to outperform the sector with EBIT growth over the years. In 2007, the performance from the Central and Eastern European, African and Asian markets was outstanding and began to deliver on their potential for both profit and volume growth. As in 2007, the Africa and Middle East continued to grow in volume and profits hence increasing EBIT figures while Asia Pacific region continued its solid growth record. In 2009, Heineken continues to benefit from developing markets with a further increase in EBIT. In analyzing the current ratios, the companys shows that it is unable to pay off its obligations when they become due. However it does not necessarily mean that the company will go bankrupt as there maybe ways to access financing but it shows that the company may not be in good financial health. In concluding, Heineken has a high gearing ratio and based on the beer industry this can be considered risky. This is so as shareholders are concerned at the very high level of debt relative to equity and borrowers might doubt the companys potential to service the interest in new borrowings. High gearing ratios simply indicate that a company has placed a greater reliance upon borrowing than equity to finance its operations. The higher the ratio the more highly geared or levered the company is said to be. Although it should provide a higher return to its shareholders when the economy is experiencing boom conditions, during period of increased interest rates, economic recession or simply loss of customers the opposite will apply. A company which has high gearing is particularly vulnerable and might find that it cannot continue to finance its borrowings. 4.1.3 SABMiller Analysis 2007 2007 was a successful year for the group when developing and developed market operations generated 10 percent organic growth in larger volumes and 12 percent growth in earnings before interest and tax and amortization (EBITA). SABMillers total volumes in lager, soft drinks and other beverages increased and their net cash was 22 percent above the prior year reflecting the overall strength of the trading performance and strong cash characteristics. That year, SABMiller shaped and expanded its international portfolio business. Acquisitions and joint ventures in China, Vietnam, Australia and Angola have been further steps in creating an attractive, international spread of businesses with good exposure to fast growing, developing markets. 2007 was a year of good growth with strong performance in the fourth quarter. However there were challenges in increased commodities, cost pressures and the need to rebuild share of premium segment in South Africa. Despite those challenges, progress was expected. 2008 In 2008, economies in general and the brewing sector were faced with challenges such as the economic melt down and the food price inflation. However, SABMiller beverage volumes continue to grow and the net cash generated an increase from 2007. 2008 was a year of strong growth with results continuing the trend of several strong years. 2009 SABMillers growth over the previous two years had been almost double their normal expectations, despite with the growing economic pressures on consumers. In 2009, commodity prices and the cost of brewing materials increased. However, SABMiller delivered yet another year of creditable results as beverage volumes continues to grow. The market capitalization also grew and SABMIller continued to invest in the business, with capital expenditure during the year totaling some US$2,100 million and acquisitions a further US$300 million. Despite this very significant investment, net debt at the year-end was lower than the prior year and the group remains financially strong. SABMiller continued to develop their international portfolios with joint ventures in the United States. 4.1.4 Results of 2007 2009 ACTIONS In summary and overview of the period 2007 2009 for SABMiller also found its external environment changed by circumstances and responded by a number of changes to its business model. At the end of the period, it has grown through market growth. SABMiller reported EBITA profit measures give shareholders additional information on trends and make it easier to compare different segments. Segmental performance is reported after the specific apportionment of attributable head office service costs. There has been a continued growth in EBITA margins as it grew 12% in 2007, 9% in 2008 on an organic, constant currency basis. In 2007, reported EBITA, which includes the impact of currency movements and acquisitions, grew by 22% and in 2008, SABMiller managed to maintain an EBITA of 17.4% and growth in EBITA reflects the benefits of volume and revenue increases as well as productivity. Between 2007 and 2008, net cash inflow from operating activities before working capital movements, Earnings before interest, tax, depreciation and amortization (EBITDA) rose 12% and continues to grow in the following years. The groups cash flow generation was again strong as demonstrated by the ratio of EBITDA to revenue (both metrics excluding results of associates) at 21% (2007: 22%). Total assets continue to increase over the years. Goodwill increased in 2007 and 2008 as a result of foreign exchange on goodwill denominated in currencies other than the US dollar and on the acquisition of the Fosters India business and the various minority interest acquired. However, Goodwill decreased in 2009, primarily as a result of the contribution of goodwill relating to the Miller business into the MillerCoors joint venture and the impact of foreign exchange rate changes on goodwill denominated in currencies other than the US dollar. In addition, goodwill was reduced by impairments in Europe, partially offset by goodwill arising on acquisitions in Europe and Africa and Asia. During the period there was also a marginal increase in equity earnings attributable to minorities less balances acquired as part of minority interest acquisitions. The group has a good record of generating cash, and increases in cash generation reflect growth in profitability before interest and tax payments and investment activities. 5. ANALYSIS Heineken N.V. vs. SABMiller Some Observations A SWOT analysis was conducted to compare the positioning of both companies as it relates to the industry. The following was taken from Data Monitor report (published on August 12th 2010) and these were the findings of the analysis: Heineken N.V. Strengths Strong and diverse brand portfolio. Large scale of brewery and distribution network for efficient global supply chain management Brand innovation to adjust with the changes in consumer tastes and preferences Strategic planning and cost containment measure to improve cash flow and profit margins Opportunities Rising disposal income and cultural shift towards alcoholic beverages in Asia Association with sports events enhances the companys visibility and popularity Partnerships and strategic acquisitions Weaknesses Higher debt poses liquidity problems Weak presence in the top beer consuming countries Threats Declining beer market in Europe Stringent advertising regulations for alcoholic drinks SABMiller Strengths Globally spread operations Wide portfolio of international and local brands Opportunities Partnering with big retailers Booming beer industry in China Strategic alliance Weaknesses Sluggish financial performance Weak employee productivity Weak liquidity position Threats Rising raw material prices Sluggish growth in the US and Europe Increasing labour costs The global economic environment will continue to lead to lower beer consumption and down-trading in a number of regions in the foreseeable future. Heineken N.V. However Heineken plans to continue utilizing its global marketing excellence to build its key brands across all markets and to maintaining, or where possible improving, its price positioning. Price increases will be at levels well below of those of 2009. Heineken aims to continue passing on excise duty increases through its higher sales prices. Heineken has significant market leadership in Europe and there are plans to capitalize on this opportunity despite the intense competition. However, that task would not be easy given the economic, market, consumer and regulatory dynamics across many markets. The company will leverage their leadership positions and develop specific action plans to grown and strengthen the business and the category. Heineken will accelerate their investment in consumer-focused innovation especially on the Heineken brand. SABMiller SABMiller has a record of improving its productivity over time, notwithstanding increases in capital investment and in sales and marketing expenses. In summary, the group delivered resilient underlying results over the period 2007 to 2009 despite the strong h

Free Essays on Terrorism: Give Peace a Chance :: September 11 Terrorism Essays

Give Peace a Chance Since the horrible tragedy that occurred on September 11th, Americans are brainstorming for ideas on how to fight terrorism. Minds are collaborating on what can be done to reconcile the West in the minds of Islamic nations. Many strategies for attaining peace have been introduced, and steps are being made toward the appeasement of differences. The ideas for peacemaking that have already been set in motion will be discussed in Section 1, and new suggestions for reconciliation will be introduced in Section 2. SECTION 1: Both political and private associations in the United States have introduced wonderful ideas that have begun the process of reconciliation between Islam and the West. In the political faction, Bush visited a mosque after the terrorist attacks to show support for American Muslims. He declared that terrorism "is not the true faith of Islam. That's not what Islam is all about. Islam is peace. These terrorists don't represent peace-they represent evil and war." (http://www.beliefnet.com/). This act gained Bush the support of American Muslims who had been persecuted since the attacks. It also served as a testimony for other Muslim countries that this war was not a religious matter. Unfortunately, since Bush's demonstration, Osama bin Laden has misled Muslims into believing this is indeed a jihad. In a speech he gave on November 3rd, he declares, "It is a question of faith, not a war against terrorism, as Bush and Blair try to depict it" (http://news.bbc.co.uk/). One of Osama bin Laden's top lieutenants explained, "The root of terrorism is in the conflict in Palestine." It is believed that if war stops in the Middle East, more than half the battle of ending terrorism is won. Previously, the United States has sided with the Israelites over the Palestinians. Secretary of State Colin Powell made a speech indicating that Bush is taking a more diplomatic stance in bringing peace to the Middle East. Instead of being exceedingly pro-Israel, the speech was directed at both sides and created an emotional appeal each could relate to (New York Times Nov. 15th). This new position will allow each side to feel comfortable in the negotiation process and will hopefully get a step closer to peace. When the United Stated defeated the Taliban, it gained the respect of Afghanis. Although there were a few mis-hits in the bombings, Afghanis realize that all the targets were directed at military sites.

Edgar Allan Poe Essay -- essays research papers

Edgar Allan Poe Edgar Allan Poe was born near London on the 19th of January 1809. His mother was an actor and his father was a doctor. When Poe was 2 years old his father disappeared. His mother, who was seriously ill in tuberculosis, took Poe and his sister to Richmond, Virginia. Poe's mother died soon after this. The two siblings became then separated and Poe was taken care of by the wealthy family of the Allans. Due to Mr. Allans work the family had to move to England, where they spent five years. In 1826 Poe started at "The University of Virginia". Although he was a good student he didn't succeed due to his gambling, fighting and drinking. When Mr. Allan found out about this Poe had to finish school and start working in Mr. Allan's tobaccoshop. After some time Poe moved to Boston where he started publishing his small poems and short stories in newspapers. In 1827, Poe's first book "Tamberlane and other poems" came under the pseudonym of "A Bostonian". These poems were very influenced by Byron and showed a youthful attitude. Later the same year he joined the army. He succeeded there and In 1829 he signed for an officer-training. This was the same year as he published his second book "Al Aaraaf, Tamberlane and minor poems" but this time under the name of Edgar A Poe. Before he left his training he got financial help from the other cadets to publish his third version of the book, although Poe called this book a second version. In this book there are famous poems as "To Helen" and "Israfel". These poems show the musical effect that has come to characterize Poe's poems. Later Poe moved to Baltimore to live with his ant. There he married his cousin who was only 13 years old. Then Poe moved to New York to become famous, but with almost no success. Poe had after 1837 his best period with his greatest works as "The murders in the Rue Morgue" (1841) and "The fall of the house of Usher" (1839). Poe's wife passed away in 1847, and Poe took it hard. Yet he continued with his writing until he died the on 7th October 1849 by alcoholic poisoning. Edgar Allan Poe was mostly known for his analytic and criticising analyses. It was them which gave him respect as a critic. Poe was influenced by the British 18th century's romantic horror short stories. That is why he wrote those. He was also v... ...g to put together the impression with sentences like: "The silken hair, too, had been suffered to grow all unheeded, and as, in its wild gossamer texture, it floated rather than fell about the face." The whole story is about Roderick who has become isolated in his castle and there he has grown extreme sensitivity to senses. I think that Poe is trying to tell people that they shouldn't isolate themselves. They will then become like Roderick where the only thing that matters is his sister that passes away after some time. Along with that the sister dies, everything falls apart. I really mean fall apart then. Just after that the young man has left the house everything falls into pieces and it is suddenly obvious that the framework was weak although the house looked table. I had major expectations when I started reading this short story and I was not disappointed. It was great. The atmosphere was very realistic and the story was good. The ending comes as a surprise. It isn't at all what one can expect. As the matter of fact I liked all the short stories that I have read that Poe has written. He is really a great horror-writer. Maybe the best. But Stephen King is also great.

A Play of Contrasts Essay

In this essay I shall discuss the contrasts that have been used in An Inspector Calls. Firstly the contrast, which had stood out the most, was the progress from ignorance to knowledge, this was shown specifically in Sheila; young, pretty and rich Sheila who was show to be ‘very pleased’ with her share of the world at the beginning of the play whereas in stark contrast near the end of the play her character has progressed from naively ignorant satisfaction to opening of her eyes to the facades and indifferent selfishness of the upper classes. For example in Priestley’s stage directions Sheila ‘bitterly’ reacts to Birling and Mrs Birling’s refusal to take responsibility for their actions and want to avoid ‘scandal’ and climb up the social ladder. Therefore the contrast of ignorance and knowledge is depicted in Sheila as she realizes her and her family’s roles in the suicide of Eva Smith/ Daisy Renton. Another significant contrast shown in the play is the difference between the older and younger generations. The main differences between the old and young is that the older generation of Birlings just want to wash their hands of this ‘awkward’ business, such as following the Inspector’s departure Birling discusses only the possible shame that could rob him of his ‘almost certain’ knighthood but does not reflect on his actions towards Eva Smith. This illustrates that Birling was only gutted about his potentially lost doorway to success and status, furthermore when Sheila accuses Birling of unconcern towards the tragedy and lesson that ought to be learnt Birling is highly self centered and talks only of himself- ‘who here will suffer more than I will? ’ Mrs. Birling, playing the role of the obedient and supportive wife, also displays selfish behavior talking about the ‘rude’ tone the Inspector used; this connotes that she is highlighting her superior status to the Inspector, suggesting that he ought to treat her with respect due to her class regardless of any unjust acts she had done. This shows that position and socially acceptable behavior was of more importance than morality and virtue to Mrs. Birling. On the other hand the new generation of Birlings, Sheila and Eric, fully acknowledge the effects of their actions and are affected by their parents lack of empathy towards the tragic end of Eva/Daisy, for example Eric angrily ‘burst out’ that Arthur and Sybil were beginning to ‘pretend’ that nothing had happened. This demonstrates that Eric was aware that his parents had been distressed by Eva’s death but the once the powerful presence of the Inspector had gone they had begun to return to their previous attitudes. Moreover Sheila supports Eric’s attitude by ‘eagerly’ agreeing with him. They both also addresses the collective responsibility of Eva’s death, for example Sheila says ‘ashamed of us’ and Eric says ‘we all helped kill her’ this illustrates that ironically the younger generation was being responsible and was acknowledging not only their parents wrongdoings but their own also. Thus this demonstrates that the younger generation was more responsible and willing to take the burden of guilt whereas the older generation was lacking empathy and attempting to avoid scandal by pretending they had no blame.

Dubai Under Pressure

Under Pressure, Dubai Company Drops Port Deal 1. Discuss the role of political factors-both in the united states and in Dubai- played in the reversal of the port deal. Solution: This case talks about the disparity of the co.uk/what-led-to-the-rise-of-political-parties-in-the-1790s/">American political parties against the ownership of port operation by the state owned Dubai company. The republicans and Democrats being the opposition party were disfavoring the sale of some terminal port operation to DP World an Arab state company.Even though Bush being the president of the ruling party was not able to stop the transfer of control of the terminals due to the force of political decision. The force that played in the reversal of the port deal was mostly security issues related with Arab world, there was a huge protest about economic security of United states. The Democrats and Republicans were backdrop of concern about possible terrorist attack . Whereas the ruler of Dubai was willing to transfer the lease to the American company to avoid any further damage.He also had to withdrew the deal to maintain a friendly relationship and to maintain a political stability in the host country. 2. How did the concerns of the US public result in a business decision by a Dubai company? Solution: As it is said in the case, that the outcome did nothing to solve the underlying issue exposed by an uproar that has consumed the capital for weeks. It means that the people were not happy but were panic stricken with the fact . The terror of 9/11 has created a phobia in mass.Media has stereotyped the American people by only showing the dark side of the Arab world. So the concerns of the US public result in a business decision was very unfavorable and prejudice. 3. Do you agree with the decision, accepting that transportation takes place through a global network of companies? Solution: Yes, I do agree with the above decision, because owning all the transportation company by the state would not be a feasible idea as well as the government would go against the practice of free economy if it is publicized by the government.As we have been learning from the start that completion and trade makes everyone better off, it would be very unfair and unjust if the transportation is nationalized. There is a high chance of cartel if its nationalized. 4. What are the implications of DP worlds withdrawal from global business and investment? Solution: It tries to imply us that not only economical but political understanding is also very necessary to start a successful business venture. Understand the political sentiment of the country also plays a very vital role in business decision.Various factors such as expropriation , forced sale of equity to host country, nationalization, discriminatory treatment to foreign country, barriers to repatriation, loss of technology, interference in management decision making, dishonesty by government officials are some of the various political risk today. So assessment of the political risk before entering into the foreign borders is what the case is trying to imply. Submitted By: Jayanta Mani Kayastha Roll No-11109 International Management IVth trimester SAIM College